This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for this youth generation. Packed with stories and insights from dozens of youth research projects, you'll discover what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours. .

There are three ways up to Castle View from the town of Castle Rock: Route 117, Pleasant Road, and the Suicide Stairs. Every day in the summer of 1974, twelve-year-old Gwendy Peterson has taken the stairs, which are held by strong--if time-rusted--iron bolts and zig-zag up the precarious cliffside. Then one day when Gwendy gets to the top of Castle View, after catching her breath and hearing the shouts of kids on the playground below, a stranger calls to her. There on a bench in the shade sits a man in black jeans, a black coat, and a white shirt unbuttoned at the top. On his head is a small, neat black hat. The time will come when Gwendy has nightmares about that hat...

A panel of experts highlight the problems with all major claims of the official account of the 9/11 attacks. 9/11 Unmasked is the result of a six-year investigation by an international review panel, which has provided 51 points illustrating the problematic status of all the major claims in the official account of the 9/11 attacks, some of which are obviously false.

Taking place before the original 1968 Planet of the Apes films, Ape Society has reached a new golden age, but there are ripples of dissent in both ape and human ranks. Tensions will rise and soon all will be caught in the chaos! Find out what happens 1,300 years before the arrival of Colonel Goerge Taylor, collecting the entire series for the first time  from award winning novelist Daryl Gregory and critically acclaimed Carlos Magno, comes the story of the rise of the original Planet of the Apes!

Essentials of Sociology: A Down-to-Earth Approach highlights the sociology of everyday life and its relevance to students' lives. With wit, personal reflection, and illuminating examples, author James Henslin stimulates students' sociological imaginations so they can better perceive how the pieces of society fit together. Six central themes guide students through this concise overview of the discipline: a down-to-earth approach, globalization, cultural diversity, critical thinking, the new technology, and the influence of the mass media on our lives. The Twelfth Edition has been extensively revised to include contemporary examples and fresh topics that bring sociology to life.

John T. Foster Jr. makes a compelling argument that the birth of tourism in Florida did not begin with the railroad barons of the 1880s as is popularly believed, but with abolitionist writers of the Reconstruction era, following the Civil War. Progressive Northerners were lured to the state with colorful descriptions of desirable weather and abundant natural beauty. It was with these forward-thinking writers that Modern Florida was born.

Christopher Knowlton, author of Cattle Kingdom and former Fortune writer, takes an in-depth look at the spectacular Florida land boom of the 1920s and shows how it led directly to the Great Depression. The 1920s in Florida was a time of incredible excess, immense wealth, and precipitous collapse. The decade there produced the largest human migration in American history, far exceeding the settlement of the West, as millions flocked to the grand hotels and the new cities that rose rapidly from the teeming wetlands. The boom spawned a new subdivision civilization--and the most egregious large-scale assault on the environment in the name of "progress." Nowhere was the glitz and froth of the Roaring Twenties more excessive than in Florida. Here was Vegas before there was a Vegas: gambling was condoned and so was drinking, since prohibition was not enforced. Tycoons, crooks, and celebrities arrived en masse to promote or exploit this new and dazzling American frontier in the sunshine. Yet, the import and deep impact of these historical events have never been explored thoroughly until now. In Bubble in the Sun Christopher Knowlton examines the grand artistic and entrepreneurial visions behind Coral Gables, Boca Raton, Miami Beach, and other storied sites, as well as the darker side of the frenzy. For while giant fortunes were being made and lost and the nightlife raged more raucously than anywhere else, the pure beauty of the Everglades suffered wanton ruination and the workers, mostly black, who built and maintained the boom, endured grievous abuses. Knowlton breathes dynamic life into the forces that made and wrecked Florida during the decade: the real estate moguls Carl Fisher, George Merrick, and Addison Mizner, and the once-in-a-century hurricane whose aftermath triggered the stock market crash. This essential account is a revelatory--and riveting--history of an era that still affects our country today.

A colorful look at a forgotten era of Florida tourism Filled with rare photographs, vintage postcards and advertisements, and fascinating descriptions from over 100 years ago, Florida's Healing Waters spotlights a little-known time in Florida history when tourists poured into the state in search of good health. Rick Kilby explores the Victorian belief that water caused healing and rehabilitation, tracing the history of "taking the waters" from its origins in the era of Enlightenment. Nineteenth-century Americans traveled from afar to bathe in the outdoors and soak up the warm climate of Florida. Here, with more than 1,000 freshwater springs, 1,300 miles of coastline, and 30,000 lakes, water was an abundant resource. Through the wealth of images in this book, Kilby shows how Florida's natural wonders were promoted and developed as restorative destinations for America's emerging upper class. The rapid growth in tourism infrastructure that began during the Gilded Age lasted well into the twentieth century, and Kilby explains how these now-lost resorts helped boost the economy of modern Florida. Today, these splendid health spas and elaborate bathing facilities have been lost, replaced by recreational amenities for a culture more about sun and fun than physical renewal.

Lisa Lindquist Dorr tells the story of the vast smuggling network that brought high-end distilled spirits and, eventually, other cargoes (including undocumented immigrants) from Great Britain and Europe through Cuba to the United States between 1920 and the end of Prohibition. Because of their proximity to liquor-exporting islands, the numerous beaches along the southern coast presented ideal landing points for smugglers and distribution points for their supply networks. From the warehouses of liquor wholesalers in Havana to the decks of rum runners to transportation networks heading northward, Dorr explores these operations, from the people who ran the trade to the determined efforts of the U.S. Coast Guard and other law enforcement agencies to stop liquor traffic on the high seas, in Cuba, and in southern communities. In the process, she shows the role smuggling played in creating a more transnational, enterprising, and modern South.

Fans around the world adore the bestselling No. 1 Ladies' Detective Agency series and its proprietor, Precious Ramotswe, Botswana's premier lady detective. In this charming series, Mma  Ramotswe--with help from her loyal associate, Grace Makutsi--navigates her cases and her personal life with wisdom, good humor, and the occasional cup of tea. Under the endless skies of Botswana, there is always something Mma Ramotswe can do to help someone and here she finds herself assisting a woman looking for her family. The problem is the woman doesn't know her real name or whether any of her family members are still alive. Meanwhile, Mma Makutsi is the recipient of a beautiful new bed that causes more than a few sleepless nights. And, at Tlokweng Road Speedy Motors, Mr. J.L.B. Matekoni has come under the influence of a doctor promising a miracle cure for his daughter's medical condition, which Mma Ramotswe finds hard to accept. Nonetheless, Precious Ramotswe handles these things in her usual compassionate and good-natured way, while always finding time for a cup of red bush tea.

How far would you go to obey orders? Why do many people - even some scientists - believe in miracles? Find out the answers to these questions and much more in this visual guide to applied psychology. Lying at the intersection of biology, philosophy, and medicine, psychology is at the heart of what makes us human.

I know Florida. I was born in Florida during the reign of Jim Crow and have lived to see black astronauts blasted into the heavens from Cape Canaveral. For three quarters of a century I have lived mostly in Florida. I have seen her flowers and her warts. This book is about both. People of African descent have been in Florida from the arrival of Ponce de Leon in 1513, yet our presence in the state is virtually hidden. A casual glance at most Florida history books depict African Americans primarily as laborers who are shown as backdrops to white history. The history of blacks in Florida has been deliberately distorted, omitted and marginalized. We have been denied our heroes and heroines. Our stories have mainly been left untold. This book lifts the veil from some of these stories and places African Americans in the very marrow of Florida history.

The first book devoted to the history of African Americans in south Florida and their pivotal role in the growth and development of Miami. Black Miami in the Twentieth Century traces their triumphs, drudgery, horrors, and courage during the first 100 years of the city's history. Firsthand accounts and over 130 photographs, many of them never published before, bring to life the proud heritage of Miami's black community.

The definitive graphic novel adaptation of Dune, the groundbreaking science-fiction classic by Frank Herbert. Dune, Frank Herbert's epic science-fiction masterpiece set in the far future amidst a sprawling feudal interstellar society, tells the story of Paul Atreides as he and his family accept control of the desert planet Arrakis. A stunning blend of adventure and mysticism, environmentalism, and politics. Dune is a powerful, fantastical tale that takes an unprecedented look into our universe, and is transformed by the graphic novel format. In the first volume of a three-book trilogy encompassing the original novel, Brian Herbert and Kevin J. Anderson's adaptation retains the story's integrity, and Raúl Allén and Patricia Martín's magnificent illustrations, along with cover art by Bill Sienkiewicz, bring the book to life for a new generation of readers.  

The inmates of Arkham Asylum have taken over Gotham's detention center for the criminally insane on April Fool's Day, demanding Batman in exchange for their hostages. Accepting their demented challenge, Batman is forced to endure the personal hells of the Joker, Scarecrow, Poison Ivy, Two-Face and many other sworn enemies in order to save the innocents and retake the prison. During his run through this absurd gauntlet, the Dark Knight's must face down both his most dangerous foes and his inner demons.This is the critically acclaimed Batman story that helped launch the U.S. careers of Grant Morrison and Dave McKean.